| RanqaTämä olemme me | NoA genuine negative review is not removed on request, at any price. | NoneNo paid tier affects visibility, ordering or removal. | Yes | No account requiredLowers the barrier to honest feedback; it also means we carry more moderation load than an invite-only platform. | Allowed if rating-neutralMerchants may reward reviewers only where the reward is identical regardless of the star rating. |
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| Trustpilot | No“we don’t remove reviews just because a business thinks they are unfair or critical” | ContestedTrustpilot states paid services make no difference. Italy’s AGCM found otherwise in March 2026 — see the detail below. | YesPolicy changed in December 2020; potentially harmful or illegal content is excepted. | Account requiredPurchase verification is not universal. | Banned outright |
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| GoogleBusiness Profile | No“Do not report a review just because you disagree with it.” Only policy violations are eligible. | None identifiedWe found no Google product affecting Business Profile review visibility — but also no page where Google states this. | Not stated | Not stated | BannedExplicitly includes incentives offered for the removal of a negative review. |
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| Yelp | Not published hereYelp’s help pages are disallowed to automated readers. We publish only what we could actually read. | None“No employee at Yelp has the ability to override the decisions that the software makes.” | Not published here | Not published here | Not published hereYelp does post public Compensated Activity Alerts — 120 of them in 2024. |
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| Sitejabbernow SmartCustomer | No“under no circumstances can businesses pay to remove or suppress reviews” | NonePaid plans give “more ways to collect and publish real reviews – but they can’t ever pay to remove or hide reviews”. | Not stated | Proof of purchaseRequired from all reviewers since February 2026. | Split policyBusiness reviews: banned. Product reviews: allowed only if disclosed and not tied to sentiment or star rating. |
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| REVIEWS.io | No“no genuine, verified and factually-correct review will ever be deleted” | Timing controlA documented 14-day grace period before critical reviews auto-publish; auto-publish rules are configurable. REVIEWS.io frames this as resolving issues “without hiding legitimate feedback”. | Not stated | Badge, not a gateVerified Buyer badge via invitation; open reviews accepted but visually differentiated. | Allowed, taggedA mandatory “Incentivized” tag; incentives must be for submitting a review, not for a favourable one. |
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| ProvenExpert | No“Grundsätzlich löschen wir keine Kundenbewertungen.” | Plan-gated appealThe arbitration procedure for suspected fake reviews is stated to be available to BASIC, PLUS or PREMIUM plans. | Not stated | Not stated | Not stated |
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| eKomi | PartlyInadmissible content may be removed or obscured — replaced with asterisks — while the star rating is retained. | Not stated | Assessed before publishing | Verifiable experienceRequires “a verifiable experience with the provider”. | Not stated |
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| Trustindex | Widget-level onlyNot on the source platform. The distinction is essential — see the detail below. | Rating filterWebsite widgets can be configured to display only chosen star ratings. | Leaves the widgetReviews marked as spam disappear from widgets pending verification; reversible. | Not specified | Not addressedThe guidelines instead encourage businesses to solicit positive reviews. |
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| HolidayCheck | No“Die bloße Behauptung eines Hoteliers, eine Bewertung enthalte Unwahrheiten, verpflichtet HolidayCheck nicht zu weiteren Prüfungen.” | Not stated | PartlyThe disputed factual claim is temporarily removed, then republished if no clear legal violation is found. | Proof of stay“Verifizierter Aufenthalt” for HolidayCheck bookings; others must supply proof afterwards. | Not stated |
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| Tripadvisor | NoOnly for guideline violation or review fraud. | None“We never have and will never give our advertisers or anyone else preferential treatment when we moderate reviews.” | Not stated | Not verified | ProhibitedIn 2024 around 9,000 businesses were warned and 360,000 reviews removed over employee incentive schemes. |
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| Feefo | NoThe flag “is not intended to be used to simply remove reviews”, and a negative review not in violation “will not be removed”. | Not stated | No“By flagging a review for moderation, it will be removed from public view” while the process runs. | Invite-onlyBusinesses must supply an unbiased data set, not one selected for benefit. | Allowed, labelledMust be clearly labelled to disclose the nature of the incentive; prize draws and charity donations exempt. |
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