All guides

Evergreen

Organic, invited, and verified purchase

Every review is Organic, Invited, or Verified customer. Organic is never shown as a verified purchase.

Organic means someone found the company on Ranqa and reviewed without an invite link. Invited means the business sent an email or link invite without order-level proof.

Verified customer is reserved for commerce or CRM invites that carry verifiedPurchase with an order reference. Shopify, WooCommerce, and similar webhooks create these when configured.

When citing a review, prefer the deep link (#review-{uuid}) and mention the badge. Selective invites only to happy customers are prohibited under the moderation policy.

FAQ

Can badges be upgraded later?
No. Verified customer requires evidence at invite time.
Where are badge rules explained?
https://ranqa.me/verify and https://ranqa.me/moderation